A process that involves the touting of a company's stock through false and misleading statements to the market place often by using the Internet with the intent of driving up the price of the stock is

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This describes a classic pump and dump scheme, where fraudsters artificially inflate the price of a stock through false information, and then sell their shares at a profit once the hype has driven up demand. The use of the Internet to spread false information has made this type of fraud more prevalent in recent years.

A Process That Involves the Touting of a Company's Stock