"Viral marketing" is _____________

Question

Quizplus · Accepted Answer

Viral marketing is a marketing strategy that involves spreading information about a company or product through word-of-mouth or social media, in much the same way that biological viruses are spread from person to person. The goal is to create buzz and generate interest in the product, with the hope that the message will spread exponentially through social networks. It is not related to computer viruses or the health-care industry, and it is not an unethical practice if done properly.

"Viral Marketing" Is _____________