Sales letters are prepared according to the AIDA plan.

Name: Sales letters are prepared according to the AIDA plan.
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Question

Quizplus · Accepted Answer

AIDA (Attention-Interest-Desire-Action) is a widely used formula for writing effective sales letters. It involves grabbing the reader's attention, building interest in the product or service, creating desire for it, and ultimately encouraging the reader to take action (i.e. make a purchase).

Sales Letters Are Prepared According to the AIDA Plan