C)Word-of-mouth marketing is often called viral marketing in reference to the transmission of messages in much the same way that viruses are transmitted from person to person.However,viral marketing is not really an accurate metaphor.Real viruses spread from host to host on their own,whereas word-of-mouth marketing spreads voluntarily from person to person.

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"Viral Marketing" Is

Question 48

Multiple Choice

"Viral marketing" is

A) the unethical practice of marketing products through computer viruses.
B) advertising products and services related to the health-care industry.
C) the transmission of messages about your company and products by individuals outside your organization.
D) marketing that uses hostile language to "shame" consumers into purchasing goods and/or services.
E) none of the above.

Correct Answer: