Although they are popular for personal use,user-generated content sites such as Flickr and YouTube generally are not useful for business communication.

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Many companies now encourage user-generated content as a way to engage their stakeholders and provide additional value through shared expertise.User-generated content sites,where users rather than website owners contribute most or all of the content,have also become serious business tools.In fact,a recent survey suggested that video company profiles on YouTube have more measurable impact than company profiles on Facebook and LinkedIn.

Although They Are Popular for Personal Use,user-Generated Content Sites Such