Shame
A) is the same thing as guilt: an emotion of embarrassment
B) is the same thing as losing face: a failure to meet others' expectations
C) operates to motivate behavior in individualistic cultures
D) operates to motivate behavior in collectivist cultures

Question

Quizplus · Accepted Answer

Shame operates to motivate behavior in collectivist cultures, where social harmony and group cohesion are highly valued, and individuals are motivated to conform to group norms to avoid bringing shame to themselves and their community.