The study of culture is not something businesspeople need to spend a lot of time on,since businesspeople are the same around the globe.

Question

Quizplus · Accepted Answer

Culture plays a crucial role in shaping the behavior, values, and preferences of people living in different parts of the world. Businesspeople operating in a globalized marketplace must have an understanding of different cultures to effectively market and communicate with their target audience, negotiate deals, and manage relationships with stakeholders. Failing to take cultural differences into account can result in miscommunication, misunderstandings, and lost opportunities.

The Study of Culture Is Not Something Businesspeople Need to Spend