Advertisers pair their products with attractive people or enjoyable surroundings, in the hope that the pairings will cause their products to evoke good feelings. Which learning principles are advertisers using?

Question

Quizplus · Accepted Answer

Advertisers are using classical conditioning principles, specifically the principle of association between a neutral stimulus (the product) and a naturally evocative stimulus (attractive people or enjoyable surroundings) to evoke positive feelings towards the product.

Advertisers Pair Their Products with Attractive People or Enjoyable Surroundings