Martin can't remember who invented flush toilets because he was flirting with a classmate when his history professor described this momentous event.What likely caused his memory failure

Question

Quizplus · Accepted Answer

Ineffective encoding is the process in which the information does not enter the long-term memory storage due to lack of attention, rehearsal or other reasons. In this case, Martin's attention was distracted by flirting with his classmate, and he did not encode the information of who invented flush toilets into his long-term memory, resulting in memory failure.

Martin Can't Remember Who Invented Flush Toilets Because He Was