Gurvinder is working on a research project that is trying to determine whether celebrity scandals increase the likelihood that average people will engage in the same scandalous behaviours. Which theoretical approach would Gurvinder base his hypothesis on?

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Albert Bandura's social cognitive theory emphasizes the role of observation and imitation in learning and behavior. Gurvinder's hypothesis about celebrity scandals increasing the likelihood of average people engaging in similar behavior is consistent with this perspective. In particular, Bandura's theory suggests that individuals are more likely to engage in a behavior if they observe others being rewarded for it, as celebrities often are despite their scandals.

Gurvinder Is Working on a Research Project That Is Trying