Julio had planned to buy a national brand computer when one of his friends suggested that he look into the computers available through a local "no-name" outlet store. Julio carefully reviewed the relevant reports about the various computer components as well as the statistics on service reliability, and decided his friend was correct. Julio bought his computer from the local "no-name" outlet store. In this case, what did Julio use to reach his decision?

Question

Quizplus · Accepted Answer

Julio carefully reviewed the relevant reports about the various computer components as well as the statistics on service reliability, which suggests he used the central route to persuasion. This involves careful analysis and evaluation of information before making a decision, rather than being swayed by superficial or peripheral factors.

Julio Had Planned to Buy a National Brand Computer When