A car dealer may offer a customer a terrific deal on a car, but once the customer commits to buying the car, the dealer reveals that there are some hidden costs. Which of the following social influence techniques is illustrated by this approach?

Question

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The lowball technique is illustrated in this scenario because the dealer offers a great deal initially but then reveals hidden costs once the customer has committed to buying the car. This technique involves making a low offer initially to get the customer committed, and then revealing additional costs.

A Car Dealer May Offer a Customer a Terrific Deal