Which component of attitudes is most directly associated with the application of classical conditioning principles?

Question

Quizplus · Accepted Answer

The affective component of attitudes, which involves emotions and feelings, is most directly associated with the application of classical conditioning principles. Classical conditioning involves pairing an initially neutral stimulus with a biologically significant stimulus (such as food or a shock), leading to a learned response. This learned response can then generalize to similar stimuli, including previously neutral ones, leading to an emotional or affective reaction. Therefore, classical conditioning principles are most applicable to the affective component of attitudes.

Which Component of Attitudes Is Most Directly Associated with the Application