A push strategy is a promotional strategy designed to pressure channel members to promote a product to final users.

Question

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A push strategy is focused on pushing the product through the distribution channels to reach consumers. This is done by using sales promotions, advertising, personal selling, and other tactics to persuade intermediaries to stock and promote the product. The goal is to generate demand from consumers by pushing the product to them through channel members.

A Push Strategy Is a Promotional Strategy Designed to Pressure