Silk Industries LLC
Silk Industries LLC comprises two major divisions: consumer products and industrial products.The consumer product line of the company is well-recognized and consists of loyal customers worldwide.The management is considering different types of promotional strategies for the two product divisions.
-Which of the following would be most appropriate for its consumer product line?
A)horizontal integration
B)vertical integration
C)push strategy
D)pull strategy

Question

Quizplus · Accepted Answer

A pull strategy would be most appropriate for the consumer product line as it involves creating demand among consumers and enticing them to seek out the product from retailers. This is suitable for a well-recognized product line with loyal customers worldwide. Horizontal and vertical integration are related to the company's structure and operations rather than promotional strategies, while push strategies involve more aggressive promotion aimed at distributors rather than end consumers.

Silk Industries LLC Silk Industries LLC Comprises Two Major Divisions: Consumer Products and Consumer