Silk Industries LLC
Silk Industries LLC comprises two major divisions: consumer products and industrial products.The consumer product line of the company is well-recognized and consists of loyal customers worldwide.The management is considering different types of promotional strategies for the two product divisions.
-If Silk Industries pressures channel members to carry a product and promote it to final users,it is using ________.

Question

Quizplus · Accepted Answer

Silk Industries is using a push strategy, which involves exerting pressure on channel members to carry and promote the product to the final users. A pull strategy involves directing advertising and promotions towards the consumers to create demand for the product, which then pulls it through the channel. Vertical and horizontal integration refer to different methods of expanding a company's operations by acquiring other companies.

Silk Industries LLC Silk Industries LLC Comprises Two Major Divisions: Consumer Products and Consumer