Bernd Pischetsrieder, chief executive of Volkswagen, announced restructuring plans for the company. VW is Europe's largest carmaker and needed to make itself profitable once again. To do so, VW cut thousands of jobs in the ensuing years through natural attrition, early retirement, and buying workers out of their contracts. The
carmaker also considered whether its component parts factories in Brunswick, Kassel, and Wolfsburg were helping
VW accomplish its organizational goal. Pischetsrieder blamed much of the company's problems on restructuring that was done in 1993. He insisted that the company is missing a whole generation of managers because its former CEO eliminated a whole layer of management. Now, 45 percent of managers were expected to go into retirement in the following three or four years.
-Refer to Volkswagen. In late September, Pischetsrieder flew to Brussels to meet with employees at a VW plant and explain his plans for improving the company's profitability. In this example, the CEO assumed the role of:

Question

Quizplus · Accepted Answer

Pischetsrieder is sharing information with others inside the company. He is thus acting in the disseminator role.

Bernd Pischetsrieder, Chief Executive of Volkswagen, Announced Restructuring Plans for the Company