____________is used to refer to a company's practice of identifying and addressing customer trends and problems after they occur.
A) Consumer confidence forecasts
B) Competitive analysis
C) Reactive customer monitoring
D) Proactive customer monitoring
E) Continuous data mining

Question

Quizplus · Accepted Answer

The term "reactive" implies that the company is responding to trends and problems that have already occurred, rather than actively seeking them out and addressing them (which would be "proactive" customer monitoring). Consumer confidence forecasts and competitive analysis are related to market research and analysis, but not specifically to customer monitoring. Continuous data mining is a more general term that refers to the ongoing process of collecting and analyzing data.

____________Is Used to Refer to a Company's Practice of Identifying