An organization engaged in __________ is searching the environment for important events or issues that might affect an organization.
A) a competitive assessment
B) environmental scanning
C) environmental advocacy
D) an internal situational analysis
E) a market audit

Question

Quizplus · Accepted Answer

Environmental scanning refers to the process of gathering and analyzing information about external events and trends that can affect an organization. This includes economic, political, technological, and social factors that can impact the business environment. By conducting environmental scanning, organizations can identify potential threats and opportunities, and adjust their strategies accordingly.

An Organization Engaged in __________ Is Searching the Environment for Important