According to John Kotter's analysis of the errors managers make when leading change, the first and potentially most serious of these errors is:
A) not establishing a great enough sense of urgency
B) declaring victory too soon
C) not anchoring changes in the corporation's culture
D) not removing obstacles to the new vision
E) a poorly designed organizational mission

Question

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Kotter argues that the first and most crucial error managers make when leading change is not establishing a great enough sense of urgency. This means that managers fail to create a shared understanding of why change is necessary and fail to communicate the risks of not changing. Without a sense of urgency, people may resist or ignore the need for change, creating obstacles to progress.

According to John Kotter's Analysis of the Errors Managers Make