The City of Cairo Has the World's Greatest Collection of Islamic

The city of Cairo has the world's greatest collection of Islamic buildings and statues. It would seem an ideal location for Muslim tourists, but unfortunately preservation activities have been inadequate and often more destructive than constructive. Imagine the Egyptian government is instituting a marketing campaign to motivate tourists to spend their vacation dollars in Cairo. Imagine tourists visiting Cairo and being motivated never to visit there again due to the fact that every old building they saw seemed more likely to cave in than the last one they had seen. In terms of motivational theory,___________ would have occurred.

A) instrumentality
B) punishment
C) goal acceptance
D) contingency feedback
E) valence modification