When a company emphasizes ____ as its quality goal, managers must simultaneously control excellence, price, durability, or other features of a product or service that customers strongly associate with it.
A)excellence
B)value
C)conformance to expectations
D)profitability
E)performance

Question

Quizplus · Accepted Answer

When a company emphasizes "value" as its quality goal, it must balance excellence, price, durability, and other features that customers associate with the product or service to ensure it meets customer expectations and provides good value for money.

When a Company Emphasizes ____ as Its Quality Goal, Managers