Stacy, the head of the public relations department at a multinational advertising agency, subscribes to websites that provide her information about the annual advertising budgets of various multinational companies. She also studies this information to analyze the current market trends in advertising expenditure. This helps her mold the public relations strategies of the agency to match the industry standards. In the context of managerial roles, which of the following roles does Stacy illustrate in this scenario?
A) Leader role
B) Liaison role
C) Disseminator role
D) Monitor role

Question

Quizplus · Accepted Answer

Stacy is performing the monitor role by gathering information about the annual advertising budgets of various multinational companies and analyzing current market trends in advertising expenditure. As a monitor, she is responsible for gathering information and analyzing it to keep the agency informed about changes in the external environment.

Stacy, the Head of the Public Relations Department at a Multinational