TagWear, a company that manufactures shoes, offers customized lightweight and durable shoes in different colors and sizes to compete with its rival company's shoes. In this scenario, which of the following strategies is TagWear using to reduce its rival's market share?

Question

Quizplus · Accepted Answer

TagWear is using an attack strategy by offering customized shoes that are lightweight and durable in different colors and sizes to compete with its rival's shoes. This is a direct attack on the rival's market share and is aimed at attracting customers away from the rival's products.

TagWear, a Company That Manufactures Shoes, Offers Customized Lightweight and Durable