In the context of direct competition,__________is defined as the degree to which two companies have overlapping products, services, or customers in multiple markets.

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Market commonality is the degree to which two competitors have overlapping markets/products/customers. It measures the degree of competition between firms. Related diversification refers to the strategy of entering into new businesses that are related to the company's existing businesses. Resource similarity refers to the similarity in resources of two or more firms. Direct competition is a situation where two or more firms are competing for the same market.

In the Context of Direct Competition,__________is Defined as the Degree