Brenden Corp. has five strategic business units (SBUs)-telecommunication, trucking, electronics, energy, and oil exploration. The telecommunication unit has slowed down in terms of growth and is now dominated mainly by a few large companies. Brenden Corp. has a low market share in the industry and does not generate enough revenue to even cover its costs. In the context of the BCG matrix, which of the following categories of SBUs best describes the telecommunication unit?

Question

Quizplus · Accepted Answer

The telecommunication unit has low market share and does not generate enough revenue to cover its costs, indicating it belongs in the "Dogs" category of the BCG matrix.