A__________is the positioning strategy of using cost leadership or differentiation to produce a specialized product or service for a limited, specially targeted group of customers in a particular geographic region or market segment.

Question

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The described positioning strategy is commonly known as the focus strategy, which involves targeting a narrow segment of the market with a specialized product or service. The focus strategy can be based on either cost leadership or differentiation, but the key aspect is the narrow market focus. The retrenchment strategy involves a company scaling back or restructuring its operations, the growth strategy involves expanding a company's operations, and the portfolio strategy involves managing a company's portfolio of businesses or products.

A__________is the Positioning Strategy of Using Cost Leadership or Differentiation