__________is the positioning strategy of providing a product or service that is sufficiently different from competitors' offerings that customers are willing to pay a premium price for it.

Question

Quizplus · Accepted Answer

Differentiation strategy involves offering a product or service that is unique or significantly different from competitors' offerings, creating a perceived value among customers. This allows companies to charge a premium price for their products or services compared to their competitors. This strategy requires significant investments in research and development, marketing, and branding to establish a distinct identity and advantages over competitors.

__________Is the Positioning Strategy of Providing a Product or Service