Cinebravos, a television manufacturer in Ashtemston, observes that its customers have stopped purchasing its CRT television sets and that they have begun purchasing its LED and LCD television sets. It hence stops manufacturing CRT television sets entirely. In the context of innovation streams, which of the following concepts does this scenario best illustrate?

Question

Quizplus · Accepted Answer

This scenario best illustrates technological substitution, where a new technology (LED and LCD television sets) replaces an older technology (CRT television sets) due to customer preference and market demand.

Cinebravos, a Television Manufacturer in Ashtemston, Observes That Its Customers