Irolt, a company that supplies fast-moving consumer durables, recruits only graduates from top business schools as management trainees in its marketing department. The company ensures that its employees are always given challenging tasks that interest them, and the employees believe that the management welcomes innovative ideas and thoughts. In the context of managing sources of innovation, which of the following concepts does this scenario best illustrate?
A) A creative work environment
B) Generational change
C) Technological lockout
D) A compression approach to innovation

Question

Quizplus · Accepted Answer

The scenario illustrates a creative work environment where employees are given challenging tasks and encouraged to share innovative ideas and thoughts. This helps in managing sources of innovation and fostering a culture of creativity within the organization.

Irolt, a Company That Supplies Fast-Moving Consumer Durables, Recruits Only