Curtab, a company that manufactures digital watches, implements marketing strategies to attempt to eliminate analog watches from the market and thereby increase the market share of the company. To counter this, analog watch manufacturers introduce new advertising campaigns. In the context of innovation streams, which of the following concepts does this scenario best illustrate?
A) Design competition
B) Technological lockout
C) Technological substitution
D) Design iteration

Question

Quizplus · Accepted Answer

This scenario best illustrates "Design competition," where different companies compete to establish their product as the dominant design in the market. Curtab's strategy to eliminate analog watches and the analog manufacturers' response with new campaigns exemplify this competition.

Curtab, a Company That Manufactures Digital Watches, Implements Marketing Strategies