Whilph, an automobile manufacturer, launched its new compact car. The car provides the highest mileage and has the lowest price in its market segment. In the context of innovation streams, which of the following concepts does this scenario best illustrate?
A) Change intervention
B) Unfreezing
C) Incremental change
D) Refreezing

Question

Quizplus · Accepted Answer

This scenario best illustrates incremental change, which refers to a continuous process of making small improvements or developments within an existing product or service. By launching a new compact car with higher mileage and lower price in its market segment, Whilph is making small incremental changes to its product offering. This type of innovation stream helps companies to stay competitive and improve their products over time. It is not related to change intervention, unfreezing, or refreezing, which are concepts related to broader organizational change processes.

Whilph, an Automobile Manufacturer, Launched Its New Compact Car