Rinsen Corp., a U.S.-based firm, is allowing Blink Traders, a firm based in Ireland, to conduct Rinsen's business in its country. Rinsen Corp. is going to provide training, equipment, and advertising assistance to Blink Traders for initial fee plus royalties. This form of global business is an example of a _____.
A) wholly owned affiliate
B) conglomerate
C) franchise
D) joint venture

Question

Quizplus · Accepted Answer

The scenario describes a franchising business model, where Rinsen Corp allows a foreign-based firm, Blink Traders, to conduct their business in another country using their brand and providing training and support for a fee and royalties.