Benkemel Corp., an industrial chemicals manufacturer in Noemern, has entered a foreign market. It now plans to establish a chemical manufacturing plant in that country. Which of the following is a qualitative factor that Benkemel should consider while choosing the new manufacturing plant location?

Question

Quizplus · Accepted Answer

Qualitative factors are subjective and typically include factors that cannot be directly quantified. Of the given options, company strategy is a qualitative factor as it is dependent on the specific goals and objectives of Benkemel Corp. when entering the foreign market. Tariff and nontariff barriers, transportation costs, and exchange rates are quantitative factors that are typically more objective and can be directly measured.