Westburn Inc., a fast food restaurant in the state of Beachden, starts its chain of restaurants in the state of Valcoast. It customizes its menu for the customers in Valcoast. This scenario is an example of__________.

Question

Quizplus · Accepted Answer

Local adaptation refers to customizing a company's products or services to meet the unique needs and preferences of consumers in a particular market or location. In this scenario, Westburn Inc. is adapting its menu to cater to the customers in Valcoast, indicating local adaptation. Global consistency means offering the same products and services in all markets, while licensing refers to granting permission to another party to use a company's intellectual property, and franchising involves giving rights to another party to use a company's business model and brand name.