Alderfer suggests that people are just as likely to move down Maslow's needs hierarchy as up.

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Alderfer's ERG theory proposes that people can move up and down Maslow's hierarchy of needs, depending on the satisfaction or frustration they experience in different levels of the hierarchy. This is based on the idea that individuals can focus their efforts on different needs at different times and may have different priorities and preferences. Thus, people may move down the hierarchy if they feel unfulfilled in higher levels, such as when their self-esteem or self-actualization needs are not met, or when they face setbacks or challenges that threaten their basic needs, such as job loss, illness, or relationship problems.

Alderfer Suggests That People Are Just as Likely to Move