Ampertonde, a company that sells consumer durables, decides to take its top 20 best-performing salespeople on a cruise for two weeks. When the top performers are on the cruise, the other salespeople who are not among the top 20 will have to report for work. Which of the following theories of motivation does this scenario best illustrate?
A) Reinforcement theory
B) Equity theory
C) Alderfer's ERG Theory
D) McClelland's Learned Needs Theory

Question

Quizplus · Accepted Answer

Reinforcement theory is illustrated here as the company is using a positive reinforcement strategy by rewarding the top performers with a cruise, thereby encouraging continued high performance.

Ampertonde, a Company That Sells Consumer Durables, Decides to Take