Ethereal Feels is a food catering company. It wants to revamp its business in order to expand its customer base. The top management of the company makes an official announcement to all its employees about its new business model. In the context of formal communication channels, this scenario illustrates _____.

Question

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This scenario illustrates downward communication as the top management is communicating to its employees about a new business model. Downward communication flows from higher-level management to lower-level employees.

Ethereal Feels Is a Food Catering Company