The senior management of BonusOne Bank formulates a new set of strategic plans for the next financial year and conveys it to the middle management. The middle management, in turn, conveys the same to their respective subordinates. In the context of communication channels, the given scenario illustrates _____.
A) downward communication
B) upward communication
C) horizontal communication
D) informal communication

Question

Quizplus · Accepted Answer

The given scenario illustrates downward communication, as it involves the senior management conveying their strategic plans to the middle management, who then convey it to their subordinates in a hierarchical flow of communication. Upward communication involves subordinates communicating with their managers, while horizontal communication involves communication between colleagues at the same hierarchical level. Informal communication refers to unofficial communication that takes place outside formal channels.

The Senior Management of BonusOne Bank Formulates a New Set