A Firm Can Establish a Sustainable Competitive Advantage Over Competitors

A firm can establish a sustainable competitive advantage over competitors if:

A) the firm has access to the same information technology as its competitors.
B) the firm focuses solely on productivity rather than quality and service.
C) the firm uses information technology to continuously improve the core functions of its business.
D) there is a high potential for competing firms to create or buy the firm's information technology.