Chenrezic Music Stores, a chain of musical instrument stores, is trying to improve its customer service. While examining its checkout data, it learned that people who buy guitar covers also buy guitar straps and vice versa. In this scenario, the use of data mining to find better ways to improve customer service has also led to the discovery of a(n) _____.
A) affinity pattern
B) sequential pattern
C) data cluster pattern
D) extrapolative pattern

Question

Quizplus · Accepted Answer

The discovery of a relationship between purchasing guitar covers and guitar straps suggests the presence of an affinity pattern. Affinity patterns refer to the co-occurrence of certain items in purchases, indicating a relationship or preference between them.

Chenrezic Music Stores, a Chain of Musical Instrument Stores, Is