KST Mart has large amounts of customer data. To understand customer purchase behavior, the company uses a process that automatically discovers correlations in the collected data. Through this process, the company learns that people who buy bread, typically also buy a packet of butter. As a result, the manager of the supermarket places butter near the shelf that stocks bread. In this scenario, KST Mart has most likely used _____ to process information.
A) data integration
B) data mining
C) bar coding
D) radio frequency tagging

Question

Quizplus · Accepted Answer

KST Mart has used data mining to analyze customer purchase behavior and discover correlations in the collected data. This information is then used to make informed decisions about product placement, like placing butter near the shelf that stocks bread. Data integration, bar coding, and radio frequency tagging are not mentioned as being used in this scenario.

KST Mart Has Large Amounts of Customer Data