According to total quality management (TQM), which of the following should be a company's primary goal?
A) Reciprocity
B) Distinctive competency
C) Participative management
D) Customer satisfaction

Question

Quizplus · Accepted Answer

TQM emphasizes on satisfying the customer by providing high-quality products and services. Therefore, customer satisfaction should be a company's primary goal to achieve TQM. Options A, B, C are significant in TQM, but they are not the primary goal.

According to Total Quality Management (TQM), Which of the Following