Sophie works for Buzzfeed. Her job requires her to create at least 10 new online quizzes per week. Sophie is tired of people belittling her work and is using her knowledge of psychology to compose quizzes of high quality and standards that could even be compared to the psychological tests she reads about in her textbooks.
-Sophie is developing a quiz she hopes will accurately make inferences about a user's level of extraversion.She consults research done in the field of extraversion and includes questions about personality traits that are strongly related to extraversion (such as sociability).Sophie wants to ensure that her quiz has strong _______________.

Question

Quizplus · Accepted Answer

Sophie wants to accurately make inferences about a user's level of extraversion, therefore, her quiz needs to have strong construct validity. Construct validity refers to the extent to which a quiz or test measures what it is intended to measure, in this case, the quiz successfully measuring a user's level of extraversion. Content validity refers to how well the quiz covers the topic area or content, criterion-related validity refers to the extent to which a quiz correlates with an external criterion or outcome, and internal validity refers to how well the quiz or test eliminates alternative explanations for the results obtained. While all of these types of validity are important in their own ways, construct validity is the most relevant for Sophie's goal.

Sophie Works for Buzzfeed