Sanja just bought a new car and is filling out a customer satisfaction survey.She loves her new car,and this leads her to fill out a glowing review.She indicated that she was "very satisfied" with the gas consumption of the car,even though it is much higher than her old car and she is paying more money than she would like.Which term reflects this positive review of a negative trait

Question

Quizplus · Accepted Answer

The halo effect is a cognitive bias where a positive impression of a person, brand, or product in one area creates a positive impression in other areas, even if those areas are unrelated. In this case, Sanja's positive impression of her new car overall is creating a positive impression of its gas consumption, despite it being a negative trait.

Sanja Just Bought a New Car and Is Filling Out