Last year Fiona had a yard sale.She marked the prices of items very reasonably,and she refused to reduce them when people tried to negotiate.This year she had another yard sale,but this time she marked the prices of items quite high,and then reduced them by 50 percent or more when people asked to negotiate.Fiona was surprised to find that she made much more money this year.What may have led people to purchase a lot from Fiona's sale this year

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This is an example of contrast effects, as people were more likely to make purchases when they perceived a larger discount compared to the initial price. Fiona's tactic of marking the prices high and then offering a larger discount likely created a greater contrast between the two prices, making the discount appear even more attractive to potential buyers.

Last Year Fiona Had a Yard Sale