What is the subset of classical conditioning that is closely associated with advertising techniques

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Evaluative conditioning is the subset of classical conditioning that is closely associated with advertising techniques. It involves pairing a neutral stimulus (such as a product or brand) with a positive or negative stimulus (such as a celebrity endorser or attractive imagery) to change a person's attitude or evaluation of the product. This technique is commonly used in advertising to create positive associations with a product or brand.

What Is the Subset of Classical Conditioning That Is Closely