Which term refers to the form of classical conditioning that is used by advertising campaigns to alter the preferences or attitudes of consumers

Question

Quizplus · Accepted Answer

Evaluative conditioning is the term for using classical conditioning to alter preferences or attitudes towards a particular product, brand, or message. This is often used in advertising campaigns to associate positive emotions or perceptions with a product or service, ultimately influencing consumer behavior. The other answer choices, persuasive conditioning and manipulative conditioning, imply a more nefarious intent to the process, whereas evaluative conditioning is a neutral term that simply describes the technique. Preferential conditioning is not a commonly used term in this context.

Which Term Refers to the Form of Classical Conditioning That