A major automaker has developed a series of television commercials that show its cars in the great outdoors,in peaceful settings,away from the hustle and bustle of big cities.The company hopes that seeing the cars in these settings will condition good feelings about its cars.Which learning principle is this particular automaker attempting to use

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The automaker is attempting to use classical conditioning, a learning principle in which an association is made between two stimuli. In this case, the peaceful outdoor setting is being paired with the image of the automaker's cars, in the hopes of conditioning positive feelings about the cars.

A Major Automaker Has Developed a Series of Television Commercials