Jerome is training to be a vacuum cleaner salesperson.Initially,he got paid for each customer he called on,even if the customer did not ask for a demonstration.Currently,he gets paid for only demonstrating the product.Eventually,he will get paid only for closing a sale.Which process is illustrated in this example

Question

Quizplus · Accepted Answer

This represents the process of shaping, as Jerome's behavior is being gradually shaped towards the desired behavior of closing a sale. Initially, he received reinforcement for simply calling on customers, but now he only receives reinforcement for demonstrating the product, and eventually, he will only receive reinforcement for closing a sale. This gradual shaping of behavior through reinforcement is an example of operant conditioning.

Jerome Is Training to Be a Vacuum Cleaner Salesperson